The store generously uses "bait and switch" technique. First, it sends advertisment for some items with low prices to attract attention. This item gets immediately cleared from the online search. Their call center people says the item was sold out.  For example, item #8686440 (desktop pc) was offerend for sale for $249, but was never available once ad has been distributed (on 2/2/2016).   On a very next day the proce went up to $399, and the product has magically appeared both online and in all stores.   I may mention the terrible return service (your are tortured in long lines to make a return), illegal se4arch of personal property at the exit (which you may freely refuse, by the way).   If you care about your time, stay away from FRY's.